Marketing is a term that has been in existence since the 19th century, the advertising boom happened in the 1950s when radio and tv became a big thing.
Over the decades marketing has grown to become one of the largest industries in the world, especially with the internet and cell phones creating new avenues for marketing. In this post we will discuss the benefits of digital marketing over traditional marketing.
What is traditional marketing
Traditional marketing is any form of marketing that uses offline means to reach its audience.
Examples include newspaper ads and other print ads, billboards, mail advertisements, tv and radio adverts.
What is digital marketing
Digital marketing is any marketing that happens online, this includes social media ads, email marketing, and PPC advertising.
Digital marketing has become very popular over the years and this is mainly due the cultural and technological shifts.
Benefits of digital marketing
- Enhanced Engagement
Digital marketing offers a more streamlined process for tracking, measuring, and assessing customer engagement. It provides a direct channel of communication between businesses and their customers or target audience. For instance, utilizing social media for polls can reveal audience preferences and desires.
- Cost effectiveness
Digital marketing allows businesses to reach a broader national and international audience at a fraction of the cost compared to traditional marketing methods. Most digital marketing strategies, such as SEO, social media, and content marketing, are often low-cost or even cost-free.
- Effective targeting
Digital marketing empowers businesses to extract valuable data to determine the most effective target audiences. Options for targeting include keyword optimization for search engines, pay-per-click advertising, and demographic information on social media. These strategies ensure that marketing campaigns consistently reach the right audience and enable adjustments based on changing customer behaviors.
Unlike traditional marketing approaches, which can be opaque and challenging to modify, digital marketing offers a plethora of analytical tools. These tools help monitor the performance of online advertisements, providing insights such as impressions, engagement rates, cost per click, and more.
- Multiple content types
A great advantage of digital marketing is that there are different contnet types that are available to showcase your business online. You just have to choose the best content type for your business.
A lot of platforms even allow you to use different types of content to build an effective online audience. Examples of content types that you can chose from are;
- Visual content
- Webinars etc.
Digital marketing has become an essential component for establishing a successful business. By understanding its numerous advantages, businesses can harness its potential to expand their reach and increase sales.