The path to success is rarely a straight line; it’s often marked by starts and stops. The history of great inventions is no different; they too have faced trials and failures before reaching their full potential. This journey is a testament to the fact that ideas evolve through a series of experiments and experiences. Some ideas, however, do not flourish, akin to seeds cast upon barren ground, leaving us lamenting their unfulfilled potential.



Starting and sustaining a project is a daunting task, while failure can be all too easy. This challenge is a common thread woven into the fabric of many entrepreneurs’ lives, and a typical conversation with an entrepreneur often begins with the phrase, “Entrepreneurship is hard, my brother.” Many of these business visionaries are hesitant to embrace digital marketing due to past losses, and the thought of gambling on another uncertain venture seems too risky for their bottom line.

While the maxim “no risk, no reward” is etched into their hearts, there are certain risks these entrepreneurs are unwilling to take in the world of business. They prefer the tried-and-true approach, slowly building their enterprise until the day they can reap the rewards. But is this strategy still viable for businesses today? The resounding answer is no.

Why Is This Approach No Longer Viable?

We live in an era of constant evolution. Every day, new trends emerge, offering opportunities for ideation, implementation, and execution. It’s crucial to recognize that no matter how ideal your business may seem, change is an essential part of its journey.

Now, returning to our main topic: digital marketing is an experiment.

Yes, you heard it right. Digital marketing is an experiment that can yield both bitter and sweet results. This is due to the competitive landscape and the myriad questions it poses: What level of online presence is necessary to drive sales? How important is branding and packaging design? How much virtual advertising can my business engage in before experiencing growth? These are just a few of the questions businesses face in the digital marketing realm.

To address these questions and the inherently experimental nature of digital marketing, here are some valuable tips to consider:

  1. Acquire Basic Internet and Social Media Knowledge: Digital marketing often requires a “Do It Yourself (DIY)” approach, where approximately 85% of the work falls on your shoulders. This includes content creation, advertising, and becoming familiar with multiple social media platforms. Having this foundational knowledge gives you a competitive edge, reduces redundancy, and minimizes mistakes. It also empowers you to make informed decisions about marketing your business to the wider public.

  2. Understand Your Audience: Your audience is the ripple effect of your actions, past, present, and future.

    Recognize that your audience may change, but your core values should remain consistent. It’s essential to pinpoint the right audience for your business to focus your efforts on meeting their needs. A valuable business insight is that one customer can lead to another. Your audience can become your free marketing agents through referrals.
  3. Utilize Simple Tools: In a recent Instagram post, we highlighted essential social media tools that every modern business owner should have. These tools, including Canva, Notion, Calenly, Zoom, Grammarly, and HubSpot, are vital for 21st-century business development, management, and execution. Familiarize yourself with these tools, use them effectively, and build upon their capabilities.

In Summary:

In the realm of digital marketing, patience is a highly sought-after virtue. Achieving desired results takes time, consistency, and unwavering dedication. Businesses must understand that not everyone will immediately become a customer in a fiercely competitive landscape. If your product is exceptional and your strategies are sound, success will come in due time. Rushing the process will only lead you astray.